Putting B2B strategy into action

Your trusted advisor and long-term growth partner

How futureproof is your business really? I want to know. I’m James Porteous-Butler and I lead The Growth Consultancy, with 20 years’ experience helping businesses understand and overcome big challenges.

Any operational puzzle can be solved. There’s nothing more satisfying than figuring out the gaps in a commercial process and repositioning a business for positive change.

Everything you receive; reports, presentations, roadmaps, will be directly actionable. My job isn’t done until you know exactly what steps will lead to faster, sustainable progress.

A tailored approach to transforming your business potential

There’s more than one way to align your teams, reach the right audience, and embed best practice throughout your business. 50+ B2B companies in 15+ countries count on The Growth Consultancy to find the right approach:

Fractional leadership

Like a hands-on non-exec director, except better.

I’ll provide a fresh perspective and 20 years of practical know-how to plan and action the way forward.

Transformative consulting

Smart, fast, impactful thinking that puts you in the best position to grow.

I’ll identify the barriers you’re facing and show you tangible steps to overcome them.

Whichever approach works for you, I’ll tailor the right injection of expertise to unlock the potential hidden in your business:

Business growth strategies

Assessing your current position, then using that data to build momentum and regain your edge over the competition.

Sales and marketing alignment

Two teams working in synergy. Strategy meets tactics to win you better-quality leads that convert through impactful selling.

Go-to-market planning

Launch, promote, and sell to the right people from day one. Make the right first impression in a crowded marketplace.

Value proposition development

Captivate and compel the audience. Identify the exact point where your customer’s needs meet your business capabilities.

Sales enablement consulting

Let your sales people do the best job they can possibly do. Give them the knowledge, skills, and tools to win on your behalf.

Commercial innovation

Transform your business. Get an expert outside perspective with an eye for opportunity. Implement real operational change.

“TGC developed our business development strategy, helping us redefine our value proposition, marketing collateral, and all-round sales approach. I personally received invaluable one-on-one training in presenting and selling, which I now implement on a daily basis.”

Daniel Chaput de Saintonge, Founder at Knock Knock UK

Guided by methodology, driven by winning

Let’s focus on outcomes over outputs. A proven consultancy process identifies gaps in your commercial operations and shows you how to effect positive change:

  1. Setting clear objectives and pinpointing the resources needed to achieve success

  2. Gathering evidence and data to start measuring results and dispelling assumptions

  3. Establishing the real root causes of pain points via objective, impartial analysis

  4. Developing a roadmap for change with tangible steps towards your new objective

  5. Engaging and empowering stakeholders, putting you in the best position to act

Tap into the power of academia

The Growth Consultancy is based in Cambridge, UK, one of the world’s most successful tech clusters. Knowledge-intensive businesses thrive here; leaders in the technology, professional services, and creative industries often need to streamline rapid expansion.

Your business can access the same level of world-leading cross-sector expertise. Connect directly to the kind of support that drives legendary brands at the fulcrum of learning and industry.

Take the pain out of B2B growth

For mid-market enterprises, progress doesn’t always come easily. You’ve left startup status behind, now it’s time to grow revenue and profits while navigating potentially volatile markets. Whether you’re turning over tens of millions or hundreds of millions, whatever your sales and marketing budget, let me help.

Start embedding best practice across your whole organisation. Remove friction between your business and its audience, letting your sales and marketing people work in harmony.

Organisations of all scales, in a range of sectors, rely on The Growth Consultancy for high-level troubleshooting and problem solving. Get the same kind of results for your business, with versatile support that’s there when you need it.

Business growth FAQs

The best consultancy process is a transparent one. Get your questions answered on what it’s like to work with the Growth Consultancy.

  • Growth strategy consultants work with growing and established businesses to develop and implement strategies to achieve sustainable growth and competitive advantage. They analyse market trends, evaluate opportunities, conduct research, and provide recommendations to optimise operations, expand market reach, launch new products & services, and enhance overall business performance.

  • A business growth consultant can provide valuable insights and expertise to help your business thrive. They can assess your current operations, identify growth opportunities, develop strategic plans, implement effective marketing and sales strategies, optimise sales & marketing processes, provide guidance on financial management, and offer support in overcoming challenges, ultimately driving sustainable growth and profitability.

  • The role of business growth is multifaceted. It drives economic development, job creation, and innovation. Growth enhances a company's competitiveness, expands market reach, and attracts investment. It generates higher profits and shareholder value. Additionally, it allows businesses to invest in research, development, and sustainability, contributing to societal progress and prosperity.

  • A growing business is one that’s becoming more competitive in the marketplace, and even more attractive to investors. One in which market reach is expanding, while profits and shareholder value are rising.

    When a business is growing, it’s driving economic development and job creation while raising its own industry’s standards. This might include investment in R&D, or sustainability and ESG initiatives which add social value.

  • There should always be a tested, proven process for identifying barriers standing in the way of expansion. From your earliest conversations, a consultant should be able to give you good answers concerning exactly how this process should look.

    In my case, I’ll first sit down with your business’ leadership to set clear achievable goals together: Do you want to optimise operations, expand your market reach, launch new products and services, or boost overall business performance?

    Then, I’ll analyse your business and the market ecosystem in which it exists. This helps develop and implement sustainable strategies that protect your competitive advantage.

    At the end of the process, you get a breakdown of actions you can take to overcome those business barriers. These involve tangible operational changes that your people can start implementing right away, with my ongoing support if needed.

  • Consultancy gives you an expert outside perspective, informed by dozens of other organisations who have faced and overcome similar challenges. What worked for them can work for you.

    This kind of insight is invaluable in assessing your current operations, identifying the limitations and opportunities hidden in your work. The resulting strategy is tailored around your realistic current position and long-term ambitions, covering areas like:

    • Aligning technical, product, marketing, and sales teams

    • Optimising sales and marketing processes

    • Planning the most effective route to market for new products

    • Strengthening your B2B sales capabilities

    Whatever the right mix looks like for you, it needs to contain real, meaningful steps you can take to start growing. Vague catchy statements won’t cut it.

Start growing your business faster

Business leaders who want to understand their organisation’s possibilities and limitations come to The Growth Consultancy for smart, actionable advice.

Whatever problem or puzzle you’re trying to solve, the real measure of success is change. Get end-to-end support in making that change efficient and effective.

Access 20 years of business experience for a fraction of a full-time salary. The Growth Consultancy is a trusted advisor and long-term partner to 50+ businesses across 15+ countries.

Embed deeper collaboration between technical, product, sales, and marketing teams. Reach your audience more effectively. Grow even faster.

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