A compelling value proposition has always been of central importance to the success of an agency. Explore the most common mistakes made in value proposition development and learn how to avoid them.

Hiring salespeople is hard. The process is fraught with potential stumbling blocks. 

The following few points will help you avoid some of the pitfalls and put you on the right track to hiring the ideal candidate for your next phase of growth.

There are things the big networks and consulting firms are good at but there are other areas where they are less competent.

For independent agencies, these weaknesses present opportunities. Chances to differentiate and reaffirm their value, which, if anything, is more in demand than ever.

All relationships require work to be successful and long-lasting. It’s the same for those between agencies and their clients.

However, if the relationship becomes too comfortable, it could be a symptom of a wider, more worrying issue.

CEOs in every industry are using social media to raise the profile of their businesses, help communicate with customers and build trust.

Should agency leaders join the conversation?

For too long agencies have been in their own version of Groundhog Day. Stuck in a rut of outmoded new business practices: doing the same thing simply because that’s always what’s been done.

It’s time for change.

There’s no denying the agency marketplace is crowded. True differentiation can be a challenge and inevitably, the way in which agencies end up describing their services can lack variety.

But how do the top 100 independent agencies in the UK measure up?