A compelling value proposition has always been of central importance to the success of an agency. Explore the most common mistakes made in value proposition development and learn how to avoid them.

Hiring salespeople is hard. The process is fraught with potential stumbling blocks. 

The following few points will help you avoid some of the pitfalls and put you on the right track to hiring the ideal candidate for your next phase of growth.

There’s no denying the agency marketplace is crowded. True differentiation can be a challenge and inevitably, the way in which agencies end up describing their services can lack variety.

But how do the top 100 independent agencies in the UK measure up?